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Denver’s Newest Hotel Has a Striking Tree-inspired Design and a Rooftop Bar with Spectacular City Views — See Inside

As part of its many sustainability initiatives, the property has planted over 70,000 trees in Gunnison County and plans to plant an additional tree for every night’s stay. The hotel also uses 100 percent renewable electricity and is committed to zero-waste dining, which includes composting all of its food waste and delivering it to local farms.

Denver Life, “Future First,” March 2023 (PDF)

“We see the Golden Triangle as the great neighborhood that we want to put our energies into. We see Populus as an incredible opportunity to enhance that neighborhood.” – Jeff Hermanson

Crested Butte News, “Long Time Crested Butte Restauranters Join Forces,” Oct. 5, 2022 (PDF)

“We’re a lot more than restaurants. With this project, we’re going to continue to invest in locals and strive to keep our community thriving.” – Kyleena Falzone, Hermanson’s business partner.

Glendale Cherry Creek Chronicle, “First Ever Carbon-Positive Hotel Is Coming To Denver,” July 22, 2022

“Parking garages are built of steel and reinforced concrete, which heavily increase carbon profiles, so by eliminating onsite parking, Populus is both significantly reducing its carbon profile.” – Jeff Hermanson

The Gazette, “Colorado Good Food Media Network gets boost,” July 14, 2022

“Parking garages are built of steel and reinforced concrete, which heavily increase carbon profiles, so by eliminating onsite parking, Populus is both significantly reducing its carbon profile.” – Jeff Hermanson

Denver Post, “Larimer Square owner vows not to demolish historic buildings amid effort to redevelop storied Denver block,” March 20, 2019

Larimer Square owner Jeff Hermanson and his development partners with Denver firm Urban Villages have held fast to the position that new construction along the1400 block of Larimer Street is essential to keeping the aging buildings there functional and accessible into the future.

Colorado Sun, “Jeff Hermanson, developer of Denver’s Larimer Square and Union Station, is investing big in Crested Butte,” Dec. 20, 2021

“Jeff is not someone swooping in and saying the right words. He’s been living it for decades and he’s put his money where his mouth is before and has helped this valley in a lot of different ways. He’s got the trust. Jeff is pretty open about what he hopes to accomplish.” – Scout Walton, Crested Butte Realtor